Social media is a powerful platform for business, whether it is small or big. Instagram having 800 Million active users per day worldwide, is one of the best powerful tools on social media. With having millions of active users, you get an opportunity to make yourself notice the world out there.
This option is suitable for those who sell environmentally friendly products
With more users being active comes competition for space and attention. You want more people to reach on your platform. For this strategy and hard work is required. It’s not easy in the beginning but gradually your business platform will be famous around Instagram. First, you need to know how to get Instagram followers.
Here, I will tell how you can use Instagram as a platform for business and how you would succeed.
● SHOW THEM BEHIND-THE-SCENE
When it comes about a product review, you need to show your audience its whole life cycle. How, when and what types of things are used in making your product. This option is suitable for those who sell environmentally friendly products.
Others may post anything they want. They can post vlogs or even when they were making up a video. But videos can 60 seconds in length only. So make sure you post content which is entertaining for your followers.
● EFFECTIVE USE OF HASHTAG
When posting image or video on Instagram, you make sure you engage your current followers. But how will be noticed by that audience who are not currently following you? For this hashtags are used. Hashtagging your content makes it more prominent. You can be found by people who are looking for those specific terms.
Now you should know what hashtags you should use. Firstly your hashtags should be related to your posts. Do not overdo hashtags because it’s better to have some relevant hashtags rather than 100s of random hashtags. These are some popular hashtags that are being used on Instagram:
● INSTAGRAM STORIES
Due to stories, Instagram has rapidly grown its pace. With having so many features and options in the story, you can easily connect with your followers. This will also allow you to be active every day because a story can last for about 24 hours.
You can post whatever story you want. You can post food, drawing, sketches while working or even having a spa day. It’s up to you. This will engage your followers and give a better impression about you towards your current followers. Even your story can be seen by those people who aren’t following you. Make sure to upload interesting stories so that they would hit that follow button on their screen.
● ORGANIZE YOUR PROFILE
First of all, you need to make sure your account is public. If it’s not public so how your audience will be able to see your profile. To have a good image in front of your audience, you need to set up your profile.
First, use images of good quality so that it leaves a good impression. Secondly, fill up your bio with relevant details. You can also mention a link in your bio which will help a lot in engaging and connecting with your followers. Thirdly, upload a profile picture which describes your brand. These are the things which make your profile look perfect.
● RESPOND TO COMMENTS
How your followers will know that you appreciate them. This can be done by responding to their messages. You can respond to every query that your follower has about your product.
It’s a good thing when you listen to your audience. They like it when you give attention to them. By responding to their comments, you can have better engagement with your followers. If you are unable to respond to everyone’s messages or comments, you can simply like them. This will show some towards them.
● HOLD A GIVEAWAY
Who does not wants a giveaway? Of course, everybody loves a giveaway. Giveaway is something that you show love to your followers and how thankful you are for them.
Having a giveaway is very much simple. You just need to add some rules to it which are easy. The most important rule in it that they should be following. Other rules may include liking your post and leaving some comments along with tagging their friends. This will allow you to have more followers and likes on your post. Especially makeup giveaways are the best. When you get a whole set of branded makeup, you quickly get your entry done and also ask your friends to do it by tagging them.
● KEEP UPLOADING
You want to make sure when your followers are most active. So that your post doesn’t miss out from their news feed. Scheduling your uploading post will help you with this problem.
There are some apps which can help you to schedule your content posting. Here are some times at which you need to post. The best time to post in evening is from 7 pm to 9 pm. The other best time to post is between lunch hours which are 11 am to 1 pm. But it doesn’t mean these are the best times for you. You need to check up your time zone. By doing so, you’ll have an idea when to post it.
● QUALITY AND EDITING
As I have mentioned earlier that when someone visits your page, you images speak. When the quality of your image is perfect, you can gain more followers. Keeping the quality of your image must be 5X times better than your real image.
After quality comes editing. Editing your post is very much important. You can use Instagram filters to make your image interesting but when there is no need, don’t use it. Editing too much can also become over for your image which is usually not liked by your audience. So make the quality and editing of your image look perfect.